Kriszta Renáta Kolbe's profile

Hungarian National Lottery - Sports Legends



The legacy of Hungarian athletes is legendary. Their victories are remembered through pictures and footage glances by consecutive generations.
Our film recreates actual events only, mixing archive footage of iconic moments with individual and group portraits of both fans and superstars of Hungarian sport.

Different groups of spectators are equally important parts of the story. The scenes call out to people of all ages, presenting ordinary faces without clichés, evoking a sense of belonging; a feeling of unity against all differences.

As a state-owned company, the Hungarian National Lottery spends a significant amount of its revenues on supporting sports. The first sports betting product (Totó) was even introduced in 1947 to foster the Hungarian team in its Olympic participation.

The closing sentence - We have been and we will always be there at the greatest moments of Hungarian sport - refers to various stake-holders at the same time: ’we’ as the lottery company, as sports bettors, or as spectators uniting all on the same platform.
Hungarian National Lottery - Sports Legends
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Hungarian National Lottery - Sports Legends

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